After seven years as a broadcast journalist and then seven years supporting artists at Music Nova Scotia, Laura Simpson left her job and became a full-time entrepreneur in June 2015.
Laura’s first business, The Syrup Factory, began as a part-time venture in 2011, producing intimate and highly-curated shows with some of Nova Scotia’s top artists. In the fall of 2015, Laura went to Los Angeles to mentor with an innovative music marketing start-up. This learning became the foundation for the Artist Strategy and Services arm of The Syrup Factory, which now works with artists, labels and management companies.
While in California, Laura attended a grown-up camp and was inspired to create an annual unplugged event in Nova Scotia, calling it Make.Do.Camp. , which launched in 2016. It is dedicated to anyone who is seeking a back-to-basics environment to play, think and just be disconnected from the outside world in a camp environment, with high level workshops, recreation and social activities to pass the time.
In 2017, Laura incorporated her third venture, Side Door, an online booking and ticketing platform and app for house shows. The goal is to create an accessible and transparent network that treats artists, hosts and fans like gold, while supporting a viable revenue stream for touring artists. Still in its beta phase, the full launch will be 2018.
Laura is passionate about art, play and helping people find joy. While she has learned how to thrive in the digital world, she produces events that focus on unplugging and being present. She believes in the magic of Nova Scotia and is committed to helping it thrive.